Treasures from the 1990s

A decade when new worlds became part of our everyday lives.

Step back into 1990s Japan—a time when video games, handheld consoles, digital toys, anime, and unforgettable characters became an essential part of growing up.

A new game waiting to be played.
A handheld console carried everywhere.
A favorite character discovered for the first time.
Afternoons spent with friends, exploring worlds that seemed endless.

Technology was changing quickly, but what made the 1990s special wasn't only what these games and toys could do—it was how they brought us together and became part of our everyday memories.

Today, the sound of an old console starting up, the feel of a familiar controller, or the sight of a favorite character can take us back in an instant.

These are more than memories of the 1990s.
They are little pieces of the worlds we grew up in.

Rediscover the games, toys, characters, and Japanese pop culture that made the 1990s unforgettable—and perhaps find something that takes you back to those days.

Travel back to the 1990s. Your favorite memories may still be here.