Treasures from the 2010s

A decade when the things we loved connected generations.

Step back into 2010s Japan—a time when games, figures, characters, and collectibles brought together old memories and new experiences.

The characters we grew up with returned in new forms.
Classic games found new generations of players.
Figures became more detailed than ever.
And the worlds we loved were no longer limited by age, place, or generation.

For some, the 2010s were a time of discovering something new. For others, they were a chance to rediscover the games and characters they had loved years before—and share that excitement with a new generation.

What once felt new has already begun to carry memories of its own.

A favorite game played with friends.
A figure proudly displayed on a shelf.
A character that became part of everyday life.

Today's favorites may become tomorrow's treasures.
And the memories we create with them can last far beyond their time.

Rediscover the games, figures, characters, and collectibles that shaped 2010s Japan—and the memories that are already becoming part of their story.

Travel back to the 2010s. Some treasures are only beginning their journey.